International Beach Festival 2017
Creating Waves: A concept website for IBF 2017
The concept for the international beach festival website aimed to surpass the remarkable success of the previous year's gathering in 2016. It was an exciting opportunity, especially considering that Australia's beloved Sally Fitzgibbons was set to host the Sydney International Women’s Pro at Cronulla. This event held particular significance as the final event on the World Qualifying Series (WQS), ensuring a gathering of top-tier female surfers vying for coveted spots on the 2018 World Tour.
A sense of purpose
The prospect of creating an experience that celebrated the sport and empowered female athletes was incredibly motivating. Every aspect of the design and build process was infused with purpose, from co-operating on crafting the visual identity to mapping out the logistical details.
Drawing inspiration from the vibrant energy of the surfing community and the natural beauty of Cronulla's coastline, I meticulously curated the concept to capture the essence of the sport and the location. The goal was not just to replicate the previous year's success but to elevate the overall experience, offering attendees something truly unforgettable and live streaming of the event.
