LOAD&GO.

Designing an operational mobile platform for heavy haulage and site logistics.

Load & Go is an Australian bulk haulage and site remediation business operating across New South Wales. The company manages complex logistics involving drivers, sites, dispatch, compliance, and customers, much of which is coordinated via phone calls, paper-based processes, and fragmented systems.

Whilst at 4Mation, I was engaged to design a mobile-first platform that would support day-to-day field operations while providing visibility and control for office-based teams. The focus was not innovation for its own sake, but clarity, reliability, and speed in a physically demanding, time-critical environment.

The Challenge

Load & Go’s work takes place on sites, in trucks, and over long distances. Drivers are moving between locations, often under tight time constraints, while office staff coordinate jobs, compliance, and customer communication.

The existing process relied heavily on manual coordination. Information was duplicated, delayed, or lost entirely. Small breakdowns in communication could have outsized impacts on safety, efficiency, and trust.

The challenge was to design a system that worked for people working long hours, working outdoors, and moving between jobs, without increasing cognitive load or slowing them down.

My Role

I worked as the lead product designer, responsible for defining the end-to-end experience across mobile and supporting systems.

My role included:

  • Mapping operational workflows from booking through completion

  • Designing a mobile-first experience for drivers and site staff

  • Ensuring the product worked across iOS and Android from a single design system

  • Balancing usability, compliance, and real-world constraints

This was a hands-on role, focused on translating operational reality into a usable digital product.

Approach

The work began by understanding the full lifecycle of a job, from initial request through dispatch, on-site activity, and completion. Rather than designing for ideal conditions, the product was shaped around interruptions, poor connectivity, and the realities of field work.

The mobile app was designed to be platform-agnostic, with shared patterns and logic across iOS and Android. Interfaces prioritised legibility, large touch targets, and clear status indicators, allowing drivers to interact quickly and confidently.

Workflows were simplified wherever possible. Information was entered once and reused throughout the system. The focus was on removing steps rather than adding features, reducing friction for both drivers and office teams.

Key product foundations

The platform supported core operational needs, including:

  • Job allocation and status tracking

  • Site details and instructions

  • Compliance and safety information

  • Clear handoff between field and office

Design decisions were guided by one principle: if it slowed someone down on site, it did not belong in the product.

Outcomes

The result was a practical, fit-for-purpose mobile platform aligned to how Load & Go actually operates. The product reduced reliance on phone calls and manual coordination, improved visibility across jobs, and supported safer, more predictable workflows for drivers and office staff alike. While visually restrained, the impact was operational. The product became a tool people could rely on in demanding conditions, rather than something that needed to be worked around.

Reflection

Load & Go reinforced the value of designing for real-world constraints. Good design in these contexts is quiet. It removes friction, supports focus, and stays out of the way. This kind of work rarely looks flashy, but it is often where design has the greatest impact.