LYSN
Transformative rebranding and product innovation.
At LYSN, I used my creative knowledge and deep understanding of marketing to develop visually appealing assets and impactful brand strategies. These strategies were tailored to resonate with our target audience, fostering a strong connection between our brand and customers.
One of the highlights of my tenure was successfully designing, building, and launching the company’s new brand and, subsequently, a new marketing website. This demonstrated my proficiency in web design and showcased my rapid grasp of product knowledge, enabling me to deliver exceptional results within tight timelines.
New brand guidelines
My work extended into brand recognition and customer engagement. By creating influential visual assets, elevating brand recognition, and driving meaningful engagement, I resonated deeply with our clinicians and target audience.
Creating a brand guidelines document was crucial for maintaining consistency and coherence across all brand touchpoints, both internally and externally, following the successful overhaul of the brand identity. It ensures brand recognition, sustains user engagement, streamlines design processes, empowers collaboration, and future-proofs the brand, providing a framework for decision-making and ongoing brand management.
The importance of consistency in social media for branding and business growth
It is essential to reinforcing brand identity, engaging audiences, maintaining message clarity, demonstrating professionalism, improving algorithm favorability, establishing brand authority, and streamlining content planning.
By prioritizing consistency of brand and message across all social media channels, LYSN can enhance its online presence, foster meaningful connections with its audience, and drive business growth and trust.
Introducing Workplace
LYSN sought to expand its offerings to address workplace mental health needs. They aimed to create a comprehensive solution that could effectively enhance employee well-being and productivity while minimizing organizational costs.
In response to this challenge, I led the design and development of "Workplace by LYSN," an extension of their services available through subscription tiers. I crafted a suite of brochures and web pages that effectively communicated Workplace's value proposition and features.
Product enhancement concepts.
When not focusing on brand and marketing, I looked at improving the usability, simplifying patterns, and enhancing the accessibility of several products. I aimed to create brand-friendly UI/UX solutions that catered to our clients’ unique needs.
I worked closely with the product and development teams to ensure our products functioned effectively. Together, we redesigned intuitive and aesthetically pleasing UI and UX enhancements that improved the overall user experience. We also mapped the User Journey to improve and enhance the product direction.
