Qantas Loyalty

The journey to creating a seamless mobile experience

Working with a highly skilled team at Qantas Loyalty, I embarked on a journey from conception to delivery and user testing, which spanned over 8 weeks. Our mission was to create a proof of concept (POC) that would eventually evolve into a cross-platform mobile application - Qantas Money.

Four white smartphones displaying different screens of a financial and shopping app, with the first screen showing a Qantas Money splash page, the second showing account balance and spending categories, the third showing a transactions list for various shopping and entertainment expenses, and the fourth showing detailed transaction information.

Cell Grouping

An exploration into grouping/chunking of transactional data – which can be viewed easily when there is a lot of seemingly repetitive data.

Multiple overlapping circular magnifying glass overlays on a digital interface showing a list of expenses with dates, categories, and amounts, including items such as groceries, entertainment, insurance, and healthcare.

Transaction cell indicators

An exploration of subtle indicators as a non-intrusive notification system that can be scanned quickly in any extended list format.

Screenshot of a digital shopping receipt showing multiple grocery items from Coles, with prices mostly at $189.54, and some other items with different categories and prices, including entertainment, food, clothing, and insurance.

Crafting simplicity

As a team, we eagerly jumped into this project, conducting thorough research and analysing past and present comparative data. This allowed us to gain invaluable insights into customer experience and expectations. Our aim was precise: to simplify and enhance the user journey. Guided by the '1 screen 1 task' design principle, aiming to craft each application element meticulously to ensure seamless interaction.

The venture was challenging but incredibly rewarding. We generated many premium design concepts and developed working prototypes as we progressed. These prototypes showcased our vision and served as a tangible representation of our hard work and dedication.

One of the most satisfying moments was witnessing the success of our POC. We validated our ideas through rigorous user testing and refinement and proved our concept's viability. This success paved the way for the next development phase, as we eagerly handed over assets to the development team to bring our vision to life.

Screenshots of a financial budgeting app showing categories such as Bills/Utilities, Groceries, Travel, Shopping, Health & Fitness, Transport, and Entertainment with corresponding dollar amounts and percentages for different time periods.

Categorisation A dive into categorisation layouts for mobile devices, showing the progression from extra information to a more simplified UI.

Mobile app screen displaying bonus points with categories 'New', 'Activated', and 'Redeemed', showing a photo of a woman with blonde hair.

Secondary navigation Also, here is a sample of a quick exploration into secondary navigation, looking to simplify the standard tabulated offering to a cleaner option.

Series of six iPhones displaying a rewards points app, including bonus points, shopping, and spending categories.