Strongbody.

Repurposed for a wider fitness audience.

Embarking on creating a new brand and mobile app was a thrilling journey. I transformed an existing single-trainer app into a dynamic multi-trainer platform focused on fitness, health, and nutrition. Through meticulous planning and design, I crafted a user-friendly interface with modular elements integrated with a custom CMS.

Multiple smartphones displaying fitness and fashion app screens, with the logo and name 'Strong Body' on a black background.
Multiple smartphones display fitness app images featuring fit men and women in workout poses, promoting strength, health, and advanced fitness challenges.
Screenshots of a fitness app on a smartphone displaying workout options, meal recipes, and a homepage with people in workout attire and gym settings.

The Result

The Strong Body App is a comprehensive subscription service offering users access to various fitness training programs designed by leading experts. From gym-based workouts to equipment-free routines, each program catered to multiple preferences and fitness goals. Additionally, renowned dieticians and professional athletes were enlisted to provide users with comprehensive recipes and nutritional guides.

The positive impact of the Strong Body App was evident from the start. Users of all fitness levels praised its versatility, effectiveness, and sense of community. It became a trusted companion in their journey towards a healthier lifestyle.

Despite challenges, the journey was enriching; combining technology with expert professional guidance, we set out to empower individuals to take control of their well-being.

Screenshots of a fitness app on a smartphone displaying workout modules, exercises, and a workout preview with images, durations, and exercise names.
Three smartphones displaying a meal planning app with recipes including breakfast dishes like chia pudding and salad, showing meal details and ingredients screens.
A computer monitor displaying a fitness app called 'Sally Fitzgibbons FITZ WORKOUT' with a woman exercising on the right side, wearing workout clothes, against a beach background with the sun shining.